Urban Decay 24/7 Eyeliner in Zero: Review and Swatch

A few times on this blog I have talked about how much I love the Urban Decay 24/7 Eyeliner in the shade Zero, but I have never actually done a review. Although this is an expensive eyeliner I always find myself reaching for this one over my other pencil eyeliner.

Here is a picture of the product:

And here is a swatch on my skin. As you cans see from this picture it is very dark and opaque.

Here are the things I like and dislike about this product:

-Glides on smoothly and does not tug at the eye while applying
-Very dark black
-This does not move at all during the day when I put it on my upper lash line until I use makeup remover to get it off
-Very easy to sharpen
-The Urban Decay 24/7 pencil eyeliners come in 24 different shades!

-expensive ($19.00)
-does not stay on my water line more than 4 hours

This is probably my favorite eyeliner out of all of the ones I own. I really hate the price, but even when I buy cheaper ones I still reach for this one the most. I have tried some good eyeliners from the drugstore, but almost all of the pencil ones smudge on my oily eyelids after 8 hours. 8 hours is great a great amount of time for an eyeliner to last, but this one out lasts all of my other eyeliners. I highly recommend trying these if you haven't already! I also recommend trying to find these on sale or in a set because that could save you a lot of money. I give this a 9 out of 10.

Do you have any drugstore pencil liners to recommend? I really want to try out Maybelline Master Drama Eyeliner because I have heard it being compared to this Urban Decay liner.

Thanks for reading! Please leave a comment telling me what your favorite eyeliner is!


  1. I am so incredibly obsessed with this eyeliner I can't even express myself with words, but i do have to say that i find it odd that it wont stay on your water line for more than 4 hours.. mine stays on at least 8. I do suggest you trying out stila's eyeliner, that lasts on me all day! I've gone to sleep with it and when i wake up its still perfectly in tact! They don't call it smudge proof for nothing :) good review, and i love how you stated the pros and cons, its true this eyeliner is pretty expensive but totally worth it :)

    1. I have been thinking about trying stila's eyeliner for a while now! That's amazing that you slept with it on and it didn't move! I don't know why the UD eyeliner doesn't last on my water line, but it may be due to the fact that I have pretty watery eyes! I have found that when I put black eyeshadow over it on my water line it lasts all day!


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