Born Pretty Store 10 Color Eyeshadow Palette Review

Wow, I haven't posted in forever, but I'm finally back with a review on the Born Pretty Store 10 Color Eyeshadow Palette in the shade #2!

Born Pretty Store 10 Color Eyeshadow Palette
Price: $10.99
Available on

This product is housed on a sturdy, slim, black compact with a mirror, and it also comes with a small, sponge-tip applicator.

The colors in this palette range from light to dark, and most of the shades are cool toned. There is also a nice mix of matte, shimmery, and satin shades!

Here are swatches of the top row:

And here is the bottom row:

I was impressed with the texture and pigmentation of these eyeshadows, especially for the price! All of the shades above were swatched without a primer, and although some of the matte shades are slightly powdery, with a primer I have no issues with texture or color payoff! All of these shadows feel smooth and buttery and blend very easily.

I also had no issues with lasting power because with an eyeshadow primer these eyeshadows lasted the whole day without creasing on my eyes.

This palette is small, but it is very versatile. I have used it to create soft, day-time looks, and smokey night looks. I also like how the top row is neutral and the bottom is more colorful.

Here is a purple look I've done using this palette:

If you haven't tried anything from  I hightly recommend trying them out! The products have great prices and shipping is free world wide. I will definitely check out some more products from them in the future!

(Btw almost done with all my finals, so I'll be posting regularly soon!)

Have you tried any Born Pretty Store products before?

I received these products for review purposes from Born Pretty Store, but all opinions are honest. I am not receiving monetary compensation for this review.


  1. I haven't tried anything from Born Pretty Store yet, but this looks like something I would try out. The colors are something I would gravitate towards, purples and neutrals are always my favs. Thanks for informing!
    <3 Pauline, ­­Addicted to Makeup

    1. lol I gravitate towards purples and neutrals too! You would think I'd try to buy different shades than what I own but that's never the case!

  2. Replies
    1. The do look like the nyx palettes! I didn't even notice that!

  3. Well good luck with the rest of your finals! I find that the shadows I have from born pretty are great too! The pigmentation has always been quite impressive.


    1. Thanks! :) And I agree I am definitely going to try more shadows from them!

  4. Hi beautiful,
    I was just browsing through & stumbled upon your lovely blog - It looks gorgeous and it has interesting posts that I can relate to. I'm now following you via gfc, keep in touch love x

    Benish | Feminist Reflections

    1. Thank you so much :) And thanks for following! I will definitely check out your blog and keep in touch

  5. I love your blog - just followed! ♥
    Would love if you checked out mine sometime too so we can stay in touch!


  6. Thank you for following :) I'll check out your blog too!


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