I got it for around $7.99 and it comes in a clear tube with a doe foot applicator. I like the packaging and applicator- no issues there.
Upon application the product applies very smoothly and evenly. It is very opaque and lasts around 4+ hours on my lips, but I find that it looks better and lasts longer when used with a lip liner.
Now on to the finish: I've found that when applied thinly it dries to a matte finish, but if you apply it in larger amounts for bolder color payoff, it never really gets matte. I honestly don't know how to feel about this product. I want to be mad at it for never becoming truly matte, but it does have the word GLOSS in the title. L'Oreal claims this product dries to a "velvety finish," but again, I usually get a pretty shiny finish unless I really sheer it out.
I think if you are looking for an affordable, comfortable gloss, with lots of color payoff, then you should definitely try these out. BUT if you are into the dry, matte look that has become a craze in the beauty community lately, this product won't do it for you (nor does it really claim to). I will continue to use this product because its a beautiful color, but I don't see myself picking up anymore shades cause my makeup collection could use more true-matte shades.